Advertorial
Hair · A stylist's story
The Japanese rice ritual that ended 32 years of frustration behind a stylist's chair
A veteran hair stylist from Charlotte, North Carolina, told our editors what she learned at a workshop in Tokyo, and what happened when her clients tried it. Her name is withheld at her request.
Hair · Care guide
Why your ends snap, and seven small habits that keep your length
Hair that seems to stop at the same length for years is usually breaking at the ends. Here is what to change.
Hair · Explainer
What rice water actually does for your hair, and what it does not
An old ritual that went viral. What the cloudy water can and cannot do, and how to try it at home.
About Altara Beauty
Altara Beauty is an independent digital magazine about hair, skin and beauty after 40: real-life stories, old rituals and plain care guides. Some stories are advertorials and are always labeled. More about us.